AMD and Low Vision Awareness Month

By OH Staff
Monday, February 6, 2017 3:05 PM February 2017 is AMD (Age-related Macular Degeneration) and Low Vision Awareness month per Prevent  I encourage you to take a moment and revisit these pervasive eye health issues.

A Gift to Warm Your Heart

By OH Staff
Monday, December 5, 2016 12:00 PM

The Holidays are here and nothing gets us into the Holiday Spirit like giving away great gifts to our friends and family. We want to share the joy of the season with our readers as well, so from now until the end of December we are offering a package deal of 3 CE courses for $25! All you have to do is select ‘Discount Package” at checkout, and it will automatically be applied to your account upon payment. Credits have to be earned through exam completion no later than January 31st, 2017. We hope you take advantage of this great opportunity.

Happy Thanksgiving!

By Mindi Lewis, MA, ABOC, FNAO
Monday, November 21, 2016 12:05 AM

We have another week of fabulous articles this week on the Opticians’ Handbook for you.

Dick Whitney provides some insight to marketing claims and Preston Fassel’s article asks some very valid and thought provoking questions about fashion brand frames in our dispensaries. Both articles should make you think twice, at least.

Take Care of Each Other

By Mindi Lewis, MA, ABOC, FNAO
Monday, November 14, 2016 12:03 AM “Let's take care of each other and the people in our lives. I believe we will each find the best version of ourselves to help our country move on in the direction we all deserve..."

Happy Halloween OH Readers

By Mindi Lewis, MA, ABOC, FNAO
Monday, October 31, 2016 10:00 AM We have a home run of three “do not miss” articles this week: Coping with Corridors, Part Two by Barry Santini, Eyes on the Stars, Vision Care and the Mars Mission, Part Two by Preston Fassel, and Combatting the Price Question by Johnna Dukes.

Celebrating OH Contributing Editor – Linda Hardy

By Mindi Lewis, MA, ABOC, FNAO
Monday, October 17, 2016 12:05 AM

We are delighted to share that our Contributing Editor Linda Hardy was chosen for a 2016 Women of Influence in the Optical Industry.

Opticianry Pride: Pass it On

By Mindi Lewis, MA, ABOC, FNAO
Tuesday, October 4, 2016 11:05 AM It is motivating to know there is a bright spot each year where we can gather with optical professionals who are progressive and brimming with ideas they are willing to share.  It is also inspirational to be among the movers and shakers in our profession.

A Feel Good Week

By Staff
Monday, September 26, 2016 12:05 AM

This is a “feel good” week for the Opticians Handbook. Sharing these three articles this week made me feel good as well. I’m very proud to announce that one of our Contributing Editor alumni, Barry Santini, was named Optician of the Year by the Society to Advance Opticianry.

The WP Look

By Staff
Monday, August 22, 2016 12:05 AM

My fabulous fashionista millennial niece texted me a picture of her new eyeglass prescription last week. (What? Texted isn’t recognized as a verb?) It was a significant change as she moved from a low plus power for reading in graduate school to a low minus with astigmatism over the span of two years.

The Heat Is On

By Mindi Lewis, MA, ABOC, FNAO
Monday, July 18, 2016 12:00 PM National Sunglass Day has passed, but you should not let up on your efforts to move your patients into sunglasses. The months of July and August historically have the highest sunglass sales – year after year.

Here Comes the Sun – National Sunglass Day, June 27th

By Mindi Lewis, MA, ABOC, FNAO
Monday, May 16, 2016 2:00 PM

Glorious summer is upon us, and it’s been a long cold lonely winter for some. National Sunglasses Day is June 27th, and all eye care providers should take advantage of the opportunity to “shine a light” (pun completely intended) on sunwear.

Looking Backward and Forward

By Mindi Lewis, MA, ABOC, FNAO
Monday, May 2, 2016 3:30 PM

This week OH brings you articles that give contextural background as well as a peek forward in our industry. Preston Fassel’s article, Looking Back: Know Your Optical Heritage provides us with the usual enjoyable writing from Preston as well as a real treasure you will want to order – I’ve already ordered my copy.

Warriors “Unselfish” Culture

By Mindi Lewis, MA, ABOC, FNAO
Monday, March 21, 2016 10:05 AM

Listening to the radio on the way to work this morning, the discussion (not surprisingly) was about the Golden State Warriors basketball team. As anyone in the San Francisco Bay area, and basketball fans across the US knows the Warriors are having a phenomenal, record-breaking year and will no doubt be going to the NBA finals.


By Mindi Lewis, MA, ABOC, FNAO
Monday, March 7, 2016 2:05 PM Did you see all those movie stars wearing glasses at the Oscars? I was quite proud of my fellow presbyopes unapologetically wearing their glasses so they could see their cue cards. I’ve seen more than a few celebrities squinting and mumbling hesitantly as the audience was hanging in suspense to hear the results. In my eyewear enthusiast manner, I was paying close attention to each star and their glasses. Then my friend Ilene Mattison-Shupnick says to me, “Don’t they know about dress eyewear?” I was stunned for a moment and then I realized she was absolutely 110% correct.

The Extra Mile Equals Extra Profit

By Mindi Lewis, MA, ABOC, FNAO
Monday, February 29, 2016 8:08 AM Sitting in the optical shop on a slow rainy day and the phone rings.  A man is looking for a particular Oakley sunglass made in his prescription. I located the sunglass in our Oakley case while I had him on the phone, no problem. However, he wanted it in matte black rather than the shiny black I had in my hand. I told him I would call our other location to see if they had the matte black in stock, which I did promptly. They did not have the matte black in stock either.