The Extra Mile Equals Extra Profit

Sitting in the optical shop on a slow rainy day and the phone rings.  A man is looking for a particular Oakley sunglass made in his prescription. I located the sunglass in our Oakley case while I had him on the phone, no problem. However, he wanted it in matte black rather than the shiny black I had in my hand. I told him I would call our other location to see if they had the matte black in stock, which I did promptly. They did not have the matte black in stock either.

You must sign in to see the full article.