Monday, November 16, 2015 2:15 PM
Haven't you heard? Norm's the word. I've advocated in the past for keeping an ear to the ground and a sharp eye trained when it comes to up-and-coming cultural trends, in an attempt to stay ahead of the competition when it comes to stocking your dispensary with the sort of frames particular demographics are going to be looking for.
Monday, November 16, 2015 2:10 PM
The holiday season is quickly approaching. Every year we face it: patients with expiring vision insurance and flexible spending accounts before the year ends. And it doesn’t always bring out the joy and merriment for everyone.
Monday, October 19, 2015 1:06 PM
Hey, when I’m wrong, I’m wrong. I’m usually the one pointing out errors in other people’s assessments, statements, or position here in my column, but, this month I’m going to turn a big old spotlight on myself and highlight a statement of mine that, it’s turned out, is incorrect. As someone with a background in the sciences, I feel that it’s my duty to reassess my own statements in the light of new evidence, and, recently, some new evidence came to light which technically nullifies a statement I made a few months back.
Tuesday, January 14, 2014 12:55 PM
Jay Binkowitz, president of GPN, which produces the business tool The EDGE, spotlights a major drain on dispensary profits: new lenses being put into old frames. He provides an action plan to incentivize staff to increase the percentage of new lenses that are put into new frames.
Tuesday, October 29, 2013 9:52 AM
Recently, I was relaxing on Lanai with some of my colleagues at
the Optician's Club, watching the yachts float by in the sound, when the
topic of online optical arose.
Thursday, July 11, 2013 2:45 PM
Purchasing a new car, a boat or even new jewelry initiates the feeling of luxury. They also can give us a feeling of gratification. Purchasing new eyewear that provides affordable and accessible luxury can have the same effect.
Monday, October 22, 2012 3:11 PM
When your staff wears new frames that you feature in your optical shop, patients notice and respond with purchases. Create incentives for staff to model the latest styles.
Monday, October 8, 2012 2:12 PM
You can identify them by their clothes—skinny jeans and faded t-shirts, or baggy vests and loosened ties. You can identify them by their taste in music—maybe something you've never heard of. Most of all, you can identify them by their glasses—big, thick, and bold. They're hipsters; and they're a large and growing market.
Monday, June 25, 2012 2:00 PM
Have you adopted a business philosophy that supports profitability with managed care? If not, you may be losing money on your frames, and you don’t even know it.
Monday, November 28, 2011 7:23 PM
Have a mix of style at varying price points. A brand pyramid helps to identify the tiers that are meaningful. Use it to match the demographics of your practice.
Monday, November 21, 2011 7:50 PM
Frame materials, what to know, and what to say to your patients.
Monday, November 21, 2011 7:38 PM
Patients often ask: “Why is the price of those two frames so different; they look the same to me?” The answer is often an explanation of quality.
Monday, November 7, 2011 12:14 AM
Communicating style is often more difficult than explaining the technical side of the lenses. Style is extremely personal.