Geek Chic Was Last Week: Understanding The Retro Craze

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By Preston Fassel, BS, Texas State Optical

"Geek chic." I hear it in the dispensary on a regular basis, from all corners of the optical world, and especially from reps who are eager to display the latest of their "geek chic" wares. Used indiscriminately to refer to any zyl frame, it's a phrase that's quickly becoming the bane of the optical world's existence; and many of us don't even realize it.

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