Success With Personalized Lenses Requires Patient Education

By Rajeev Raghu, OD, FAAO
Monday, June 25, 2012 1:30 PM Offering personalized lenses is a premium option that can set you apart from competing practices and online optical retailers. Succeeding with this high-performance, high-ticket vision solution requires educating the patient—again and again.

The Personal Touch

By Staff
Monday, November 28, 2011 1:10 AM Any shopping experience is enhanced when you receive excellent customer service and the item you purchase is exactly right for you.

What Can I, or Should, Staff Say?

By Mark Mattison-Shupnick, ABOM
Sunday, November 27, 2011 3:34 AM "I suggest digitally enhanced lenses." That seems like a good beginning except that's when the patient says "how come they cost so much?" I love that question. My suggestion, don't answer that.