Monday, June 25, 2012 1:30 PM
Offering personalized lenses is a premium option that can set you apart from competing practices and online optical retailers. Succeeding with this high-performance, high-ticket vision solution requires educating the patient—again and again.
Monday, November 28, 2011 1:10 AM
Any shopping experience is enhanced when you receive excellent customer service and the item you purchase is exactly right for you.
Sunday, November 27, 2011 3:34 AM
"I suggest digitally enhanced lenses." That seems like a good beginning except that's when the patient says "how come they cost so much?" I love that question. My suggestion, don't answer that.