Increasing Performance Through Employee (Staff) Engagement

By Michael Karlsrud, MEd
Monday, January 9, 2017 12:10 PM

Personnel management has its challenges. First, you need employees to physically show up for work, and second you need them to mentally check in. This isn’t always easy. However, when you look at the cost of lost productivity from employees who half-heartedly go through the day, the numbers are staggering.

Smoothly Integrating Into New Practice Management Software

By Alex Bennett, ABOC
Monday, January 2, 2017 11:05 AM

I’ve been in the trenches for almost a month now. I am not just talking about the holiday season. My office has been onboarding a new Practice Management Software over the last 45 days. If you are thinking about making the same change in your office, I can share some of the choices we made and how to transition to a new system as smoothly as possible.

Need a Gift? How about Eyewear and Accessories?

By Jodi Groh
Monday, December 5, 2016 12:10 PM

We have all been stuck at one point or another as to what gift to give a friend or family member. While some people are easy to buy for, others take more time and effort to locate that thoughtful gift. Eyewear and related accessory products are generally not a top of mind gift, but for some, it may be just what they want, or on a practical note, could use.

Combatting The Price Question By Telling Each Frame’s Story

By Johnna Dukes, ABOC
Monday, October 31, 2016 10:15 AM We’ve all heard it, “If I can get glasses online for $9.00, why should I spend over $500 here with you?” Do you have an answer prepared for that question? Is it factual and comprehensive? Here is some information for your own piece of mind and for you to share with anyone who may ask you that question.

Key Into Lifestyles and Boost Sports Sunwear Sales

By Lina T. Arango, OD
Monday, October 17, 2016 12:15 AM Eyewear that suits the needs of sports-active patients is a growing opportunity. I know this both as an OD, and as an athlete myself. As a triathlete, I am active in the sports community of Miami, where I practice. This is an area in which an outdoors lifestyle is the norm, with many of my patients participating in everything from marathons and triathlons to boating.

Conference Learning, Are You Taking Part?

By Johnna Dukes, ABOC
Tuesday, October 4, 2016 11:15 AM

But, have you also considered in-class learning? While there are many benefits to learning online, there are also many advantages to learning among other opticians. First, the obvious, being able to gain from other people’s questions. Someone else in your seminar may ask a question you might not have thought of, and this may be able to grant greater understanding than if you’d been on your own.

5 Website Improvements to Increase Effectiveness

By Jodi Groh
Monday, September 19, 2016 9:15 AM

Did you know that 97% of people start their search for a product or service online? And if they don’t find a website helpful, 79% leave that site and go to the next. As buying habits continue to change with the internet, so must our marketing efforts. When was the last time you took a good look at your website? Is it an active part of your marketing efforts?

Trade Show Strategies and Desiar

By Mindi Lewis, MA, ABOC, FNAO
Tuesday, September 6, 2016 1:15 PM My mentors in independent Opticianry were a husband and wife team. They did a lot of things exceptionally well and initiated me into the business aspects of running a profitable independent optical location. They carried unique and exceptional frames, magnifiers and accessories. A few of the many things I learned from them was the importance having new frame lines and clever and beautiful accessories that our competitors did not have or carry. When a patient walked into our location and asked the question “What’s New?” we always had an answer and something exciting to show.

This Sun’s For You: Europa, Swiss, and Hoya Partner on Invu, Sunwear for the Average Patient

By Preston Fassel, BS
Tuesday, September 6, 2016 1:05 PM Tis the season—back to school season, that is, and by the time you’re reading this the little ones (and big ones) will have already had a few weeks in the classroom. The kids who failed their school vision screenings will all be filing through your office soon, and as the Dog Days of Summer fade into the idyll of a hopefully much more pleasant Fall, there’s plentiful opportunity for you to remind your patients about the importance of sunwear.

Extend the Back-to-School Opportunity Year 'Round

By Maria Sampalis, OD
Monday, August 29, 2016 1:10 PM

Many parents in your community are just now thinking about their children's back-to-school needs, including the need for the child's annual eye exam, even though many have children who have already gone back to school. Many other patients who are parents may not realize yet that this is an annual need. Address both kinds of parents with targeted advertising via e-mail and social media posts.

Second Set of Eyes: Optical Consultancy in the New Millennium, Part Two

By Preston Fassel, BS
Monday, August 15, 2016 12:05 AM In my last article, I documented the rise of Optical Consultancy in the new millennium, what it is, what it means for the world of brick and mortar optical, and I also revealed the meaning of life. (Going back to read it now, aren’t you?) I also spoke about my own impromptu adventures in consultancy, which were largely informal rap sessions between me and some friends-of-friends regarding my outside perspective on their staff’s selling and how/what they sold.

Feminine Persuasion: Increase Revenues and Capture Rates

By Mindi Lewis, MA, ABOC, FNAO
Monday, August 8, 2016 12:08 AM

Women have made significant upward strides. We are more educated, earn more money, have accumulated more wealth, and have more buying power than ever before. It is a well-documented statistic that 85% of all purchases and purchase decisions in America are made by women.

Second Set of Eyes: Optical Consultancy in the New Millennium, Part One

By Preston Fassel, BS
Monday, August 8, 2016 12:05 AM Something odd happened one day about two and a half years ago, back when I was working in a small OD’s office outside of Houston. The doctor who owned the practice introduced my coworker and I to a gentleman we’d both met previously at a local convention, and told us we’d be having a discussion with him. After the doctor left, the gentleman asked us questions about the state of the practice: how many people came through the office a day and for what reasons (repairs, purchase, etc.), what we considered to be our target demographic, etc. He asked us how much we made, what our salary expectations for the next year were, and what we saw as reasonable goals and objectives for ourselves and the practice in the next year.

Spaces, Places, and Personal Faces

By Johnna Dukes, ABOC
Monday, August 1, 2016 9:10 AM

I own an Optical Boutique and have for six years. It is fabulous. I love my job; I love my coworkers, and I definitely love my patients. All that said, whether or not you are a business owner or an employee at a business, you still need a few fundamental basics to find your personal success within the Optical Industry as a whole. Here are a few things I’ve learned that have made all the difference in my business.

Boost Frame Sales: Have Staff Model the Top Styles

By Diane Palombi, OD
Monday, July 11, 2016 10:30 AM When I was in practice, the frames that sold best were the ones worn by my staff and myself. I suspect that when a frame is worn by a staff member, the patient perceives it as a quality, stylish frame.