Conference Learning, Are You Taking Part?

By Johnna Dukes, ABOC
Tuesday, October 4, 2016 11:15 AM

But, have you also considered in-class learning? While there are many benefits to learning online, there are also many advantages to learning among other opticians. First, the obvious, being able to gain from other people’s questions. Someone else in your seminar may ask a question you might not have thought of, and this may be able to grant greater understanding than if you’d been on your own.

5 Website Improvements to Increase Effectiveness

By Jodi Groh
Monday, September 19, 2016 9:15 AM

Did you know that 97% of people start their search for a product or service online? And if they don’t find a website helpful, 79% leave that site and go to the next. As buying habits continue to change with the internet, so must our marketing efforts. When was the last time you took a good look at your website? Is it an active part of your marketing efforts?

Market Opportunity: Stress the Benefits of New Eyewear

By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD
Monday, September 12, 2016 4:15 PM Consumers may be more open to purchasing eyewear when needed, but many are still finding reasons to put off making those purchases, The Vision Council VisionWatch March 2016 Economic Situation Study suggests. When compared to April 2009, there are more consumers indicating that the positive gains in the economy are encouraging them to purchase eyewear.

Trade Show Strategies and Desiar

By Mindi Lewis, MA, ABOC, FNAO
Tuesday, September 6, 2016 1:15 PM My mentors in independent Opticianry were a husband and wife team. They did a lot of things exceptionally well and initiated me into the business aspects of running a profitable independent optical location. They carried unique and exceptional frames, magnifiers and accessories. A few of the many things I learned from them was the importance having new frame lines and clever and beautiful accessories that our competitors did not have or carry. When a patient walked into our location and asked the question “What’s New?” we always had an answer and something exciting to show.

This Sun’s For You: Europa, Swiss, and Hoya Partner on Invu, Sunwear for the Average Patient

By Preston Fassel, BS
Tuesday, September 6, 2016 1:05 PM Tis the season—back to school season, that is, and by the time you’re reading this the little ones (and big ones) will have already had a few weeks in the classroom. The kids who failed their school vision screenings will all be filing through your office soon, and as the Dog Days of Summer fade into the idyll of a hopefully much more pleasant Fall, there’s plentiful opportunity for you to remind your patients about the importance of sunwear.

Are You Ready For Back To School?

By Jodi Groh
Monday, June 27, 2016 1:15 PM

It may feel as if school just let out for the summer, and for many of us, that is true. Even though going back to the classroom is the farthest thought from a child’s or young adult’s mind, and maybe even for a parent, you should be gearing up for the Back to School selling season.

Market Opportunity: Optimize Spectacle Lens Sales

By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD
Monday, June 20, 2016 1:15 PM The spectacle lenses and lens treatments sector of practices are showing strength, findings from Jobson Optical Research’s 2016 Premium Lenses MarketPulse suggest. Compared to three years ago, 65 percent of retailers said that spectacle lenses and treatments made up a larger percentage of their location’s total gross dollar sales in 2015. In 2015, 53 percent said pricing on spectacle lenses and treatments has increased compared to three years ago as well, and 46 percent said that Rx sun lenses as a percentage of total dollar sales increased over the same period.

Proactive and Personalized in the Optical: Give Patients the Attention They Deserve

By Sherin George, OD
Monday, April 11, 2016 10:05 AM

When patients leave your exam room and are handed off to the optical shop, does an optician not only greet them but provide them with one-on-one attention? At my practice, which I run with my optician and office manager husband, Jason, one-on-one attention is the standard, even for those purchasing a value eyeglasses package.

Capture Rate Booster: Train Staff to Fill Patient Prescriptions

By Stuart J. Thomas, OD and Ellen Byrum-Goad, LDO
Monday, April 4, 2016 3:15 PM

Create excitement with a trunk show that features new and distinctive eyewear. Good planning and execution make for a successful—and profitable—event.

Time to Reload on Sunglasses

By Linda Hardy, LDO, CPOT, COA
Monday, April 4, 2016 3:10 PM Spring is an ideal time to bring additional sunglasses into your stock. It is the time of year people are planning vacations; they are spending more time outside at sporting events and exercising, and the amount of time people are around water (pools, lakes, and oceans), increases considerably.

A Look through Your Customer’s Eyes

By Jodi Groh
Monday, March 7, 2016 2:15 PM For most of us, walking into work, even driving to work, becomes a habit. We go through the motions but don’t always pay attention, taking it all for granted. Unfortunately, when we do that, we often miss the subtle changes that over time may become more significant.

Something for Everyone: Keeping Your Patients and Meeting Online Optical on Its’ Own Turf

By Preston Fassel, BS
Monday, January 18, 2016 1:33 PM Something for everyone! Everyone's heard or seen the phrase before: In the promos for a must-see-TV lineup; on a tattered banner hanging over that used mattress store next to the discount tire place; I'm pretty sure it's even the title of a David Sedaris story. It's one of those slogans that, along with "The customer's always right" and "Where's the beef?" has been around for so long with such ubiquity that it's probably lost its' meaning to a great deal of people.

What Is Your 2016 Plan?

By Maggie Sayers, ABOM
Monday, January 11, 2016 3:11 PM

It is easy to fall in to the monotonous work life routine; you go there at the same time, you do the same things, you hang with the same people. This is the human default setting, inertia, doing the same thing again and again and again.

New Year. New Resolutions. What Can I Do to Grow?

By Jodi Groh
Monday, December 28, 2015 10:15 AM

The New Year is right around and corner, and you know what that means: New Year’s resolutions! We often make them, and sadly, break them soon after. But it doesn’t need to be that way. Set a realistic goal or two for your professional self or business and monitor the progress throughout the year. If you find yourself slipping throughout the year, regroup and pick up where you left off.

Inside Man (and Woman): Provides Another Online Model for Brick and Mortar

By Preston Fassel, BS
Monday, December 28, 2015 10:10 AM It’s always nice to have someone on the inside. Of course, this is primarily true in espionage circles, politics, and rival organized crime families (I’m looking at you, Fredo). It’s also true, however, in this day and age of optical retail, which, to hear many of my colleagues talk, has become something of an amalgamation of all of those organizations.