Monday, January 11, 2016 3:14 PM
Renew relationships with your referring doctors or optical shops. We all know that relationships require effort, even professional relationships. When was the last time you called on whoever refers business to you to thank them, give them a small gift to remind them of your appreciation as well as keep those referrals coming to your office?
Sunday, September 6, 2015 1:11 PM
Rarely does a day go by that someone doesn't say something about how impolite an employee is to the patient. For those of us who work retail or optical; it's hard not to cut loose on a customer/patient who is running you through the paces. And sometimes we let them win and bust out of our cool head and flare up and say things we perhaps would want to take back.
Wednesday, June 3, 2015 10:03 AM
So, you want to be the best practice around, right? Of course you do. We all do. But what are you prepared to do to make that the case? Good question, right? Let me help you shed some light on a few answers you hadn’t considered.
Wednesday, May 6, 2015 11:50 AM
In the past month, while working with a local optometrist, I've reviewed between 20 and 30 online advertisements for opticians.
Tuesday, April 28, 2015 10:00 AM
Spring-cleaning is about starting fresh. By applying this mindset to your business, you can return your business to a healthier, livelier, and more profitable state in no time.
Friday, January 2, 2015 11:00 AM
To increase optical sales, use space effectively, says Barbara Wright
of Barbara Wright Design. To consumers, open space around merchandise signals luxury, while cramped merchandise says lower price, lower quality.
Monday, November 24, 2014 4:00 PM
We noticed that weekends in July and August were slow times for our practice, so we decided to shut down our operations during those two months and instead lend the office out to a local artist to serve as a temporary pop-up shop for his line of products.
Tuesday, November 18, 2014 11:53 AM
Just as first impressions of people can be made within seconds of meeting them, a practice can also make an impression on someone before they even set foot in the door...
Wednesday, March 12, 2014 1:00 PM
My office in La Jolla, Calif., is designed with a certain kind of patient in mind—one who values meditative peace in a hectic life. To create an office suited to these patients, I designed a "Zen waiting room," an open courtyard situated outside, between the street, sidewalk, optical, reception area, exam rooms and contact lens areas.
Thursday, January 2, 2014 1:35 PM
Flow. Churn. They sound like adjectives from your favorite ice cream's latest ad
campaign, but they're really terms used in the optometric field; and
despite differing definitions, they both indicate the same thing:
Movement. Movement throughout an office; movement to another practice.
Wednesday, October 30, 2013 12:03 PM
Systems that ensure a smooth patient flow through your office allow more time for patients to shop in your optical dispensary.
Wednesday, August 21, 2013 1:49 PM
Have you ever wondered what it is like to be a new patient in your office? If you haven't, you need to.
Thursday, May 23, 2013 4:35 PM
Ever wonder what issues there were with the optician and/or their office from the lab's point of view and ways that they could be solved? In a survey to labs, through our sister publication
, we asked just that. After reviewing the results, here's the first of what will be a number of discussions and recommendations.
Monday, April 22, 2013 5:20 PM
We're all connected these days to a variety of companies and their methods to place orders, add comments or add efficiency.
sent out this infographic making cloud computing very clear.
Wednesday, August 15, 2012 1:28 PM
How often are you asked to donate to a school athletic team, a mission trip, a fundraiser, a school choir trip, the firefighter booya, all-night grad party, Special Olympics, etc? We get lots of opportunities to participate, but our donation budgets don't always cover all the requests.