Accessorize: Enable Patients to Buy Eyecare 'Extras' from You

By Gina M. Wesley, OD, MS, FAAO
Tuesday, March 12, 2013 5:50 PM Selling eyecare accessories, or "extras," like contact lens cases, eyedrops and neck chains for eyeglasses, provides patients with convenience—and your practice with added revenues. To make it work, meet patient needs, and price fairly.

Draw Attention To Brands

By Staff
Sunday, November 6, 2011 11:53 PM Professionally designed materials effectively merchandise products and inspire and inform patients and customers on the importance of quality eyewear and sunwear.