Thanks to the Opticians Association of Massachusetts and the Opticians Association of America for Their Support of the Optical Heritage Museum


Dick Whitney, Carl Zeiss Vision,
ANSI Z80.1 Chair, Vision Council Lens Tech Committee Chair, Executive Director of Optical Heritage Museum

Monday, February 8, 2016 1:24 PM This past November 14th-15th, the Opticians Association of Massachusetts (OAM) held their Annual Meeting at the Southbridge Hotel and Conference Center, which was formerly the American Optical main plant. This was the sixth consecutive year the OAM has hosted their Fall meeting at the Southbridge Hotel, which in addition to being optically fitting is also a beautiful facility for the large continuing education meetings hosted by OAM. Diane Matuck, an OAM board member, discovered the hotel and the museum when she visited Southbridge in 2009 and got involved with the Optical Heritage Museum.

Eight Steps to Profit in a Sports Vision Specialty

By Alan Berman, OD
Monday, January 11, 2016 3:08 PM

Sports and athletic hobbies, like skiing and hiking, are increasingly a part of our patients' lifestyle. Many of our patients are looking to improve their performance and enjoyment in these activities. My practice has built a sports vision specialty, which allows us to better serve our patients needs, spur ophthalmic and contact lens sales, and even draw in new patients.

The Story Of One Seasoned Optician

By Maggie Sayers, ABOM
Monday, December 21, 2015 2:10 PM

It has been a long, long time -- more than 40 years to be exact. I started my optical career in Germany in 1973, fresh out of high school. My dream was to go to Medical School, which simply did not work out. So, I followed in my sister’s footsteps and joined the optical company that she had married into.

Talk Performance in Presenting AR

By Robert L. Bass, OD, FAAO
Monday, December 7, 2015 2:10 PM Increasing sales of lenses with anti-reflective (AR) treatment is a priority for my practice. AR lenses provide better vision to patients and relieves eye strain, and selling more eyewear with AR is a revenue-generator. Of the 250 patients we see on average each month, 31 percent, or 78 patients, get  AR on their eyeglasses. Sales of glasses with AR generate about $7,500 in additional optical revenues per month. We're working toward doubling our AR penetration.

The Real Details of Vertex, Tilt and Wrap, Part Two of Three

By Barry Santini, ABOM
Monday, November 2, 2015 10:05 AM

Ask just about any eye care professional when knowing the fitting vertex distance of a pair of glasses is important, and they'll no doubt respond: "For powers over 6 diopters, you'll have to compensate the power for the difference between the exam vertex distance and the wearing vertex distance."​

The Real Details of Vertex, Tilt and Wrap, Part One of Three

By Barry Santini, ABOM
Monday, October 26, 2015 10:00 AM For most of the last century, eyeglasses were fabricated using a binocular measurement for pupillary distance, and simply dividing it in half to center the lenses for each eye. This method delivered apparently great patient satisfaction, as visual complaints were not clearly traceable to the lack of using a "proper" monocular PD....even for segmented multifocals.

The Fog Has Lifted

By Johnna Dukes, ABOC
Monday, October 12, 2015 12:15 AM So, it seems everyone wants the look of the big plastic acetate frames, fun, colorful, oversized frames. I get it, I wear them too, and truth be told, I love them.  Hold on, Let’s rephrase this statement, I LOVE LOVE them!

Insert Blue Pun Here, Part 1000: Blutech Outdoor

By Preston Fassel, BS
Monday, September 28, 2015 2:13 PM

This month, we’re going to take a little blast to the past. In my previous blue blocker articles, I’ve discussed the variety of lens treatments available for day-to-day wear, in order to enhance patient vision, diminish stress, and reduce the likelihood of potential illnesses and disorders later in life, such as AMD. What I haven’t discussed is blue light protective lenses for outdoors.

Plano Sunwear Sales: Take Eight Steps to Success

By Stuart J. Thomas, OD and Ellen Byrum-Goad, LDO
Monday, September 21, 2015 3:07 PM Selling plano sunwear poses a set of challenges. You must educate patients on why they should buy plano sunwear--and why they should buy it from you. The best approach is a team effort.

Improving Free-Form Lenses With Variable Base Curves And Digital Individualization (Part Two)

By Mark Mattison-Shupnick, ABOM
Monday, September 14, 2015 9:05 AM Do you agree with the statement, "Free-form, i.e., digitally-compensated lenses produce more satisfied patients"? I know most do agree, because when I ask that question to those in attendance at my classes, almost all of them selling digital lenses say they agree.

Improving Free-Form Lenses With Variable Base Curves And Digital Individualization (Part One)

By Mark Mattison-Shupnick, ABOM
Sunday, September 6, 2015 1:05 PM

For every power, there is an ideal base curve. The industry, for various reasons, doesn't strictly adhere to this principle, but it's crucial to note that base curves are still very important. As it turns out, good optics are more closely related to base curve than typically thought.

Protecting Marine Animals, Fish, Or Migratory Birds: Disposing Of Contact Lens Blister Packs Properly

By Robert Conway, OD
Monday, August 31, 2015 12:14 PM

It doesn’t look like a big problem. The average contact lens blister pack is less than 2” by 1” by 1/4 “. Contact lens companies are quick to point out that with daily disposables, your profits will be up and the amount of plastic being produced may actually be down, due to patients not needing contact lens care kits.

My Little Buddy: The Prism Reference Point

By Johnna Dukes, ABOC
Monday, August 31, 2015 12:11 PM

I love manual lensometry. If a fire were to suddenly threaten my boutique, I would grab my favorite vintage specs that belonged to my great-great aunt and my manual lensometer and then I would run for my life.

Snell's Law: If You Really Want To Learn Something, Teach It.

By Maggie Sayers, ABOM
Wednesday, August 26, 2015 12:09 PM

I had the honor to be the facilitator for the development of an education program “Refraction for Opticians.” You cannot understand refraction without knowing basic optics. Re-visiting trigonometry brought back memories of a lot of challenging math-moments and the glorious, “I got it,” experience. Searching for new tools to teach standard topics brought us to Khan Academy.

Zeiss DuraVision BlueProtect

By Preston Fassel, BS
Wednesday, August 26, 2015 12:03 PM This month I’m taking a look at Zeiss’ DuraVision BlueProtect. In the interest of full disclosure, I didn’t come into this series with an intimate familiarity of Zeiss products; my optometrist when I was in college used them in his office, but I didn’t learn that until years later, and, at the time, I wasn’t a very discerning consumer of lens products.