The Real Details of Vertex, Tilt and Wrap, Part Two of Three

By Barry Santini, ABOM
Monday, November 2, 2015 10:05 AM

Ask just about any eye care professional when knowing the fitting vertex distance of a pair of glasses is important, and they'll no doubt respond: "For powers over 6 diopters, you'll have to compensate the power for the difference between the exam vertex distance and the wearing vertex distance."​

The Real Details of Vertex, Tilt and Wrap, Part One of Three

By Barry Santini, ABOM
Monday, October 26, 2015 10:00 AM For most of the last century, eyeglasses were fabricated using a binocular measurement for pupillary distance, and simply dividing it in half to center the lenses for each eye. This method delivered apparently great patient satisfaction, as visual complaints were not clearly traceable to the lack of using a "proper" monocular PD....even for segmented multifocals.

The Fog Has Lifted

By Johnna Dukes, ABOC
Monday, October 12, 2015 12:15 AM So, it seems everyone wants the look of the big plastic acetate frames, fun, colorful, oversized frames. I get it, I wear them too, and truth be told, I love them.  Hold on, Let’s rephrase this statement, I LOVE LOVE them!

Insert Blue Pun Here, Part 1000: Blutech Outdoor

By Preston Fassel, BS
Monday, September 28, 2015 2:13 PM

This month, we’re going to take a little blast to the past. In my previous blue blocker articles, I’ve discussed the variety of lens treatments available for day-to-day wear, in order to enhance patient vision, diminish stress, and reduce the likelihood of potential illnesses and disorders later in life, such as AMD. What I haven’t discussed is blue light protective lenses for outdoors.

Plano Sunwear Sales: Take Eight Steps to Success

By Stuart J. Thomas, OD and Ellen Byrum-Goad, LDO
Monday, September 21, 2015 3:07 PM Selling plano sunwear poses a set of challenges. You must educate patients on why they should buy plano sunwear--and why they should buy it from you. The best approach is a team effort.

Improving Free-Form Lenses With Variable Base Curves And Digital Individualization (Part Two)

By Mark Mattison-Shupnick, ABOM
Monday, September 14, 2015 9:05 AM Do you agree with the statement, "Free-form, i.e., digitally-compensated lenses produce more satisfied patients"? I know most do agree, because when I ask that question to those in attendance at my classes, almost all of them selling digital lenses say they agree.

Improving Free-Form Lenses With Variable Base Curves And Digital Individualization (Part One)

By Mark Mattison-Shupnick, ABOM
Sunday, September 6, 2015 1:05 PM

For every power, there is an ideal base curve. The industry, for various reasons, doesn't strictly adhere to this principle, but it's crucial to note that base curves are still very important. As it turns out, good optics are more closely related to base curve than typically thought.

Protecting Marine Animals, Fish, Or Migratory Birds: Disposing Of Contact Lens Blister Packs Properly

By Robert Conway, OD
Monday, August 31, 2015 12:14 PM

It doesn’t look like a big problem. The average contact lens blister pack is less than 2” by 1” by 1/4 “. Contact lens companies are quick to point out that with daily disposables, your profits will be up and the amount of plastic being produced may actually be down, due to patients not needing contact lens care kits.

My Little Buddy: The Prism Reference Point

By Johnna Dukes, ABOC
Monday, August 31, 2015 12:11 PM

I love manual lensometry. If a fire were to suddenly threaten my boutique, I would grab my favorite vintage specs that belonged to my great-great aunt and my manual lensometer and then I would run for my life.

Snell's Law: If You Really Want To Learn Something, Teach It.

By Maggie Sayers, ABOM
Wednesday, August 26, 2015 12:09 PM

I had the honor to be the facilitator for the development of an education program “Refraction for Opticians.” You cannot understand refraction without knowing basic optics. Re-visiting trigonometry brought back memories of a lot of challenging math-moments and the glorious, “I got it,” experience. Searching for new tools to teach standard topics brought us to Khan Academy.

Zeiss DuraVision BlueProtect

By Preston Fassel, BS
Wednesday, August 26, 2015 12:03 PM This month I’m taking a look at Zeiss’ DuraVision BlueProtect. In the interest of full disclosure, I didn’t come into this series with an intimate familiarity of Zeiss products; my optometrist when I was in college used them in his office, but I didn’t learn that until years later, and, at the time, I wasn’t a very discerning consumer of lens products.

Clear Business Strategy

By Dora Plisic, Marketing, PPG Optical Materials Europe
Wednesday, August 19, 2015 2:06 PM

In one of my last articles, Diversifying Your Lens Portfolio, I explained a three-tier approach used in the everyday operation of a car dealership. The car dealership sees different types of customers every day and they recommend a good, better and best offering according to the type of customer.

Over the Edge: OTC Readers

By Mindi Lewis, MA, ABOC, FNAO
Wednesday, August 12, 2015 3:06 PM

This week I finally went over the edge in dismay about OTC (over-the counter) readers. Within one week I had seen both my veterinarian and the owner of an international travel agency wearing OTC readers in bad repair.

The Science of Forever: Nanofilm Lens Cleaning Solutions

By Rex Talbott
Wednesday, August 5, 2015 10:15 AM

We all know that awful feeling. When your new car gets its first door ding. When your new armchair gains chocolate-y fingerprints. When your smartphone screen gets scratched on your pocket change. When those new ultra-hip boots get rain-stained.

Value for Money

By Dora Plisic, Trade Manager Europe, PPG Optical Materials
Wednesday, August 5, 2015 10:05 AM

When recommending a lens material for your customers, it can be helpful to think of the business philosophy, “Value for Money.” In short, “Value for Money” is the idea that for every dollar spent on a product or service, the purchaser gets a certain amount of value or use in return.