Market Opportunity: Educate Patients About Blue Light

By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD
Monday, June 13, 2016 1:40 PM Exposure to UV rays and harmful blue light are both on the minds of Americans, but a large majority of people do not know these types of light share a source, according to a Transitions Optical, Inc., consumer survey conducted by Wakefield Research.

Balancing the Blues, Part Two

By Cheryl G. Murphy, OD
Sunday, May 22, 2016 2:35 PM One of the benefits of blue light is that it helps to regulate our sleeping pattern because its presence suppresses melatonin production. Melatonin is a hormone that makes our bodies drowsy and ready for sleep. In the absence of blue light, specialized cells in our retina called intrinsically photosensitive retinal ganglion cells (ipRGCs) become switched on.

Balancing the Blues, Part One

By Cheryl G. Murphy, OD
Monday, May 16, 2016 2:10 PM On a sunny day our life is lit up with blue. The bright blue sky is spread out like a cheerful canopy above us. We need some of the natural blue light it bestows upon us since it serves as a biological reminder to our bodies that it is daytime.

Talk Performance in Presenting AR

By Robert L. Bass, OD, FAAO
Monday, December 7, 2015 2:10 PM Increasing sales of lenses with anti-reflective (AR) treatment is a priority for my practice. AR lenses provide better vision to patients and relieves eye strain, and selling more eyewear with AR is a revenue-generator. Of the 250 patients we see on average each month, 31 percent, or 78 patients, get  AR on their eyeglasses. Sales of glasses with AR generate about $7,500 in additional optical revenues per month. We're working toward doubling our AR penetration.

Zeiss DuraVision BlueProtect

By Preston Fassel, BS
Wednesday, August 26, 2015 12:03 PM This month I’m taking a look at Zeiss’ DuraVision BlueProtect. In the interest of full disclosure, I didn’t come into this series with an intimate familiarity of Zeiss products; my optometrist when I was in college used them in his office, but I didn’t learn that until years later, and, at the time, I wasn’t a very discerning consumer of lens products.

Fun With Spectrometers

By Preston Fassel, BS
Wednesday, March 18, 2015 2:30 PM It is, perhaps, the most frustrating obstacle anyone involved in opticianry will encounter: The blank stare.

What Patients Need To Know About Blue Light

By Maggie Sayers, ABOM
Wednesday, October 22, 2014 11:45 AM We are living in a fast paced world and it can be difficult to keep up with all the information out there. Sometimes it takes several approaches to finally get our attention. This is how I learned about the effects of Blue Light.

Visual Fatigue Syndrome Solutions

By OH Staff
Tuesday, August 27, 2013 1:09 PM

Less than five percent of Americans today wear eyeglasses to relieve vision problems at a computer, despite significant regular computer use by over 75 percent of the population (source VisionWatch). "Computer" lenses have been on the market for more than 15 years yet they have only achieved limited success.

Computer Eyewear: Provide Relief From Computer Vision Syndrome

Wednesday, July 3, 2013 4:21 PM

By Teresa Narayan, OD (from

Offering patients relief from computer vision syndrome is a premium service that reflects well on your practice. It also yields multiple sales.

Time spent on computers, whether lap- or desktop, and using our omnipresent digital devices like smartphones and tablets, means many tired eyes. If you aren't already screening and providing solutions for computer vision syndrome, now is a good time to start.

Be An Expert In Treating Computer Vision Syndrome

Tuesday, April 30, 2013 7:34 PM

By Agnes Palys, OD, FAAO (from


Establish your expertise in guiding your patients through the new and evolving visual challenges--and corresponding visual fatigue-- presented by the digital world. Your patients with tired eyes will be thrilled to hear you say, "I can help!"

Treat Computer Vision Syndrome With The Right Ophthalmic Lenses

Tuesday, June 19, 2012 7:34 PM

By Nathan Bonilla-Warford, OD (from Review of Optometric Business,


Providing ophthalmic lenses to patients challenged by computer vision syndrome will enhance the vision of patients while expanding the services your practice offers.

Shamir Relax

Monday, December 5, 2011 6:52 PM

Designed to replace single-vision lenses, the lens acts like single-vision but the lower portion of the lens incorporates a shift to a +0.65D plus power.


Why Different Ranges?

Monday, December 5, 2011 2:27 PM

Range, Degression, Power Change - What Does It Mean?

Friday, December 2, 2011 6:49 PM

I'll call them computer glasses but they are really also scrapbooking, drafting, illustrating and woodworking (when in polycarbonate) glasses so consider calling them just that. Whenever the patient has...

Essilor Computer

Friday, December 2, 2011 6:23 PM

By Pete Hanlin, ABOM

Keeping the issues of current progressives and computer progressives in mind, The Essilor Computer Lens™ provides a wide clear intermediate area to see the entire screen or other intermediate object. With a wide near area and a small clear true distance, the lens allows the wearer to also to see...