Tuesday, July 3, 2012 5:01 PM
By Yoongie Min, OD
Patients usually are in the dark about their vision insurance coverage--but that creates an opportunity for your office to do a big favor for them and you. Letting patients know that they have eyecare and/or eyewear benefits eases the cost to them and can increase your revenues for services and optical sales.
Tuesday, March 6, 2012 6:51 PM
Begin by describing product benefits, then the benefit of their plan, and their personal contribution to make this purchase a reality. Ask a variety of “Did you know” questions. Be sure they contain the wellness, product, service and value interests that are important to today’s patient. “Did you know – you could have a yearly preventive eye exam that can detect eye conditions, risks for diabetes, hypertension, high cholesterol, etc.”
Tuesday, March 6, 2012 6:46 PM
Advice, partnerships with vendors, business assistance and a marketing plan provide the optician with the tools that attract customers. Your skills with product and technique keep them. However, almost half of all exams and/or eyewear is purchased within a Managed Vision Care plan. So, emphasize Managed Vision Care as part of the total patient experience.