Progressive Lenses – What’s Driving Your Vision?

By Alexander Bennett, ABOC
Monday, September 19, 2016 9:05 AM

Lens technology is currently progressing (pun intended) at a rapid rate. New lenses and technology are commonplace in the industry - but not always known to the consumer. It’s funny, when I ask a patient how they’ve enjoyed their lenses and if they’d like to learn about new options they’re usually confused. When I mention how many different varieties of lenses there are they typically answer “Don’t I wear a Zeiss lens?”

Market Opportunity: Optimize Spectacle Lens Sales

By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD
Monday, June 20, 2016 1:15 PM The spectacle lenses and lens treatments sector of practices are showing strength, findings from Jobson Optical Research’s 2016 Premium Lenses MarketPulse suggest. Compared to three years ago, 65 percent of retailers said that spectacle lenses and treatments made up a larger percentage of their location’s total gross dollar sales in 2015. In 2015, 53 percent said pricing on spectacle lenses and treatments has increased compared to three years ago as well, and 46 percent said that Rx sun lenses as a percentage of total dollar sales increased over the same period.

Eight Steps to Profit in a Sports Vision Specialty

By Alan Berman, OD
Monday, January 11, 2016 3:08 PM

Sports and athletic hobbies, like skiing and hiking, are increasingly a part of our patients' lifestyle. Many of our patients are looking to improve their performance and enjoyment in these activities. My practice has built a sports vision specialty, which allows us to better serve our patients needs, spur ophthalmic and contact lens sales, and even draw in new patients.

How Interested Are Patients in Sun & Glare Protection?

By Staff
Monday, December 14, 2015 2:15 PM Many of your patients are primed for a conversation on protecting their eyes from sun and glare, according to findings from the 2015 annual Employee Perceptions of Vision Benefits survey, supported by Transitions Optical.

Prepare Your Office for a Successful Holiday Season, Part One

By Alex Bennett, ABOM
Monday, October 12, 2015 12:10 AM It’s almost November. That means something important is almost upon us, the start of the holiday season. It might seem a little ridiculous to start marketing the holiday shopping season before Thanksgiving, but retailers want to get consumers thinking about holiday spending.

The Case Of The Unchanged Prescription: The Best Time To Buy New Glasses

By Alex Bennett, ABOM
Monday, September 28, 2015 2:16 PM

A few years ago when I was new in my current optical location, I had an experience with my doctor/owner that has stayed with me for years. The result of that experience has generated business where there was virtually none. It has also shaped how our doctors discuss glasses with their patients.

Variable Focus Technology – Adlens

By Mark Mattison-Shupnick, ABOM
Friday, May 3, 2013 5:46 PM Variable Focus Technology is the way the Adlens eyewear, John Lennon, Hemisphere and Emergensee work. It makes it possible to change eyeglass lens power by self-adjustment. That's right; minus and/or plus lens power in these glasses is not fixed, until the wearer chooses it.

Monovision Glasses: Up the Down Side to Monovision

By Staff
Thursday, January 17, 2013 3:21 PM From a lecture at the ABO-NCLE meeting Nov 2012 by Mile Brujic, OD
The complaint: decreased distance vision especially when driving at night.
This 54 year old, monovision contact lens corrected female presented with the night driving complaint.

Key to Second-Pair Sales: Start the Conversation Early and Provide Discounts

By Rachael Click, OD
Friday, October 5, 2012 6:23 PM Second-pair eyewear sales increase if you start the conversation with the appointment call and continue it all the way to check-out time. The deal clincher: hard-to-resist discounts.

Multiple Pair Success

By Staff
Monday, December 5, 2011 7:30 PM One pair of glasses cannot be all things to all people and the reasons are pretty straightforward. Research suggests that patients can understand the need for multiple pairs when the benefits are explained to them.