Tuesday, July 23, 2013 1:16 PM
Consumers know the dangers of sun exposure and the importance of good sunwear. But how about prescription sunwear? A doctor's recommendation can spur sales.
Thursday, May 23, 2013 4:57 PM
With Ed Greene, The Vision Council, and Dora Adamopoulos, OD
Check out this special Vision Council report on Eye Protection.
Wednesday, May 8, 2013 6:31 PM
Evan Kestenbaum, MBA, of Optix Family Eyecare in Plainview, NY, GPN, creator of The Edge, says that to succeed with sunwear sales, you need to be "in it to win it." Stock enough brands and styles of sunwear to tell patients: "Forget the mall; your needs are best met right here." Utilize brand power, with 30 or more styles per brand, and 70-100 styles of top brands.
Tuesday, November 6, 2012 1:44 PM
By Preston Fassel, Optician, Texas State Optical
Winter's on its way, and for most of the country, that means a little bit more this year than just lower temperatures and snowfall. Meteorologists are predicting a particularly harsh winter.
Monday, October 15, 2012 1:31 PM
By Yoongie Min, OD (from Review of Optometric Business, ReviewOB.com)
Ask all patients about their current sunwear, and take the initiative as doctor to prescribe sunwear in the exam room. Doing so will protect patients' eyes from ultra-violet radiation and expand optical shop sales.
Monday, March 19, 2012 6:28 PM
By John Lahr O.D. and Mark Mattison-Shupnick ABOM
The sun nurtures our planet. It is the primary source of energy, heat and light. For centuries, cultures revered its presence and looked forward to its appearance every day as a reassurance that life would continue. However, research about the sun and its energy in the form of radiation has also been shown to be problematic. While best understood by most Americans as sunburn and its cancer potential, ultraviolet radiation is less understood, and more importantly,
Tuesday, November 29, 2011 6:01 PM
Here are simple suggestions to make any office successful at selling sunwear.
• Make sunwear important by dedicating sunwear retail space. It shows patients you are committed the category.
• Have up-to-date selections; fashion trend frames and the newest lens colors and coatings. Contact your sunwear representatives for
Tuesday, November 15, 2011 4:49 AM
Outdoor eyewear is for everyone and Luxottica is serious about spreading the word with a new program called Serious Sun and they've distilled the concept into 3 simple phrases that make it easy to remember - See It, Say It, Sell It.