Opticians Handbook

By Elaine Happ, OD

Refresh your optical shop to create a space stimulating enough to entice patients to invest in new eyewear. Patients will appreciate the eye-appeal and convenience of the new space, maybe even turning your optical shop into a point of conversation with friends and family.

By Ally Stoeger, OD (from Review of Optometric Business, reviewob.com)

What you see every day, you really may not see at all. But your patients do. So does your office look more like an Apple store – or like Grandma’s house where every possible surface is covered with tchotchkes? Take a look around your office and eliminate or reorganize items to create office space that enhances the patient experience

By Barbara L. Wright, CID, Barbara Wright Designs

The art of displaying merchandise to enhance its sales appeal is called “visual merchandising.” In-store visual presentation is accountable for the majority of retail purchases according to Joseph Weishar, author of The Aesthetics of Merchandise Presentation (2005, stmediagroup.com/stbooks).

By Barbara L. Wright, CID, Barbara Wright Designs

You don’t have to be an artist to create effective displays. The art of display lies in creating visual impact through elegant simplicity. Try putting just a few of these eyewear display principles into action and you’ll gain more sales with less effort.

By Barbara L. Wright, CID, Barbara Wright Designs

Use one-glance, merchandising techniques, to give clear visual cues to price levels. One glance into your optical dispensary should tell the patient where they could find a frame in their desired price range or quality level.