
From November - Just wanted to say THANKS for being an optician.
After watching CBS 60 minutes and other follow-up videos it makes me wonder what they were thinking. For example, why would we all work so hard to understand and keep current in the ways to assist with the selection and use of modern frame and lens technologies best, to fit eyewear properly and then adjust the frame, if eyewear were as simple as portrayed. If that were the case, your could buy eyewear off the shelf and get advice which lens brand was best from consumer review sites. Not so, what does get reviewed is the service that we provide.
This is all regardless of who makes the frame. We've been caught up in someone else's fight.
For consumers out there reading this - ever have a pair of glasses that just didn't work? Was uncomfortable or didn't see well? Your fall back is the education and troubleshooting abilities of the office in which they were purchased.
That however means that the responsibility for great eyewear is ours. So, that's why a thanks are in order to all that keep current, read our magazines and spend time here in the Handbook learning.
So, thanks again for being an optician and taking your responsibilities so seriously.
Mark